12 Comments
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Simon Carne's avatar

And only Y knows why

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d. a. t. green's avatar

Dadum, tsh.

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Malcolm Reed's avatar

X=0

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Andrew Kitching's avatar

V good

He should have allied it “i”. It will shortly become an imaginary company

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Joshua Blake's avatar

As risk of taking this extended joke too seriously, I think you're missing network effects. Twitter is valuable because people are there. You have many experts providing insights into their niche, thought leaders putting their ideas out, etc etc

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d. a. t. green's avatar

If you read to the end of the post, you will see I cover what I call goodwill. The network effect is part of that goodwill. If that was not clear, I am sorry - but it was not "missed".

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Guy Dawson's avatar

For a social media platform the key element is all the other users. People come to and stay on Twitter because lots of other people are. As long as high profile accounts remain active on Twitter their followers will stay on Twitter. We're seeing generational shifts as less young pickup Twitter and use other platforms but not wholesale moves of existing users. Threads might change that if Twitter gets worse.

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David Phillips's avatar

The X looks remarkably similar to the Microsoft Excel X

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Richard's avatar

I do wonder about his future liquidity given the dwindling X income and that the space industry is fairly expensive with his rockets crashing regularly.

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Robert Dee's avatar

The Xness of X inclines me finally to ditch the bird, its Tweets and its Twitter in favour of another platform, probably Threads (despite its leadership) although I’ll keep an eye on Mastodon.

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Dave Wicklow's avatar

Great post, David.

I used to work in global e-commerce, IT and branding. Whenever we used to create a new product, it would have to go through an exhaustive process, including legal processes (to establish whether or not the proposed brand or mark transgressed on existing companies' IP in the same chapter) and long-lived programmes to see how the brand fit in to existing internal/external brand landscapes.

I see none of that here, it seems the "X" mark was chosen on a whim from what was passing through the hashtags and timeline of the company owner without any due diligence around trademarkability (the "X" is unremarkable and is basically a preexisting Unicode symbol) or if it has already been patented (some rumours abound that a rival owns the patent for "X").

I don't think this will be the end of the "X" in the news - I see it running into some legal hot water some time soon, perhaps leading to an ex-X.

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Alison R Noyes's avatar

"Rose is a rose is a rose is a rose"

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